Privacy Policy

Last updated: September 10, 2026

NobleCellars (“NobleCellars,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through our website and services, or otherwise communicate with us.

NobleCellars operates this store and website, including related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the “Services”). Our Services are powered by Shopify.

Please read this Privacy Policy carefully. By using or accessing our Services, you acknowledge that you have read and understand this Privacy Policy and the collection, use, and disclosure of your information described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person.

Depending on how you interact with our Services and as permitted or required by applicable law, we may collect or process:

• Contact information, including your name, billing address, shipping address, phone number, and email address.
• Payment information, including payment card information, financial account information, transaction details, payment method, and payment confirmation.
• Account information, including your username, password, preferences, and settings.
• Transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel.
• Communications, including information you provide when contacting our customer service team.
• Device information, including information about your device, browser, network connection, IP address, and other identifiers.
• Usage information, including information about how and when you interact with or navigate our Services.
• SMS messaging information, including your mobile phone number and your consent or opt-in to receive text messages from NobleCellars.

How We Collect Personal Information

We may collect personal information from:

• You directly, including when you create an account, place an order, contact us, subscribe to communications, or otherwise provide information to us.
• Automatically through our Services, including through cookies and similar technologies.
• Our service providers, when they provide technology, payment processing, shipping, customer support, analytics, or other services on our behalf.
• Our business partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information to:

• Provide, operate, maintain, and improve our Services.
• Process and fulfill orders and transactions.
• Process payments and arrange shipping.
• Provide customer service and support.
• Respond to questions and requests.
• Manage customer accounts.
• Process returns, exchanges, and other transactions.
• Remember your preferences and products you are interested in.
• Recommend products and provide a more personalized shopping experience.
• Send transactional, customer service, and account-related communications.
• Send marketing and promotional communications by email, text message, or other permitted communication methods when you have provided the appropriate consent.
• Detect, investigate, and prevent fraud, unauthorized activity, or other security issues.
• Protect our customers, business, website, and Services.
• Comply with applicable laws, regulations, legal processes, and governmental requests.
• Enforce our Terms of Service and other applicable policies.

SMS / Messaging Privacy

If you choose to opt in to receive SMS messages from NobleCellars, the following provisions apply to our messaging program.

Information Collected for SMS Messaging

When you opt in to receive SMS messages, we may collect:

• Your name.
• Your mobile phone number.
• Your SMS opt-in or consent information.
• Information necessary to manage your participation in our messaging program.
• Information relating to your interactions with our SMS messages.

How We Use SMS Information

We use SMS-related information to:

• Send customer care and support messages.
• Provide order and service-related updates when applicable.
• Respond to customer inquiries.
• Send promotional messages, special offers, discount codes, and other marketing communications when you have specifically opted in to receive them.
• Manage and administer our messaging program.
• Maintain records of consent and comply with applicable laws and messaging requirements.

We will only send SMS content consistent with the messaging program and consent to which you have opted in.

Messages may be sent from (804) 781-3554.

SMS Data Sharing

NobleCellars does not sell or share customer information with third parties for their own promotional or marketing purposes.

Mobile phone numbers, SMS opt-in information, and consent records will not be shared with third parties for promotional or marketing purposes. Mobile opt-in data and consent will not be shared with anyone for any purpose other than as necessary to provide the messaging service, operate our business, comply with applicable law, or fulfill a service you have requested.

SMS information may be processed by service providers that help us operate our messaging program, website, customer service, or other business operations, subject to applicable privacy and security requirements.

SMS Messaging Terms and Conditions

1. Program Description

The NobleCellars messaging program may include customer care messages, customer support communications, order-related notifications, promotional messages, special offers, discount codes, and other marketing communications, depending on the program you have opted into.

We will only send messages consistent with the consent you provided through our opt-in process.

Messages may be sent from (804) 781-3554.

2. Opting Out

You can cancel SMS messages at any time by replying STOP to the phone number from which you received the message.

After you send STOP, we will send you a confirmation message and you will no longer receive SMS messages from us unless you opt in again.

3. Getting Help

If you are experiencing issues with our messaging program, reply HELP for assistance.

You may also contact NobleCellars directly at:

Email: sales@noble-cellars.com
Phone: (804) 781-3554

4. Message and Data Rates

Message and data rates may apply to messages sent to you by NobleCellars and to messages you send to us.

Message frequency varies based on your communication preferences, orders, customer service interactions, and the messaging program to which you have opted in.

If you have questions about your mobile phone plan or data charges, please contact your wireless carrier.

5. Carrier Disclaimer

Wireless carriers are not liable for delayed or undelivered messages.

6. Consent Is Not a Condition of Purchase

Providing consent to receive marketing text messages is not a condition of purchasing any products or services from NobleCellars.

You may purchase from NobleCellars without opting in to receive marketing text messages.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable law.

These disclosures may include:

• Shopify and service providers that help us operate our website, process payments, provide customer support, analyze data, manage communications, fulfill orders, and arrange shipping.
• Business and marketing service providers that assist us with advertising, analytics, communications, and other business functions.
• Shipping and fulfillment providers when necessary to deliver products you have purchased.
• Third parties when you direct or authorize us to share information.
• Affiliates or companies within our corporate group, where applicable.
• Government agencies, courts, legal authorities, or other parties when disclosure is required by law or necessary to protect our rights, customers, Services, or business.
• Parties involved in a business transaction, such as a merger, acquisition, sale of assets, or bankruptcy.

We do not sell or share mobile opt-in information or SMS consent information for third-party promotional or marketing purposes.

Relationship With Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information relating to your use of our website and Services in order to provide and improve its services.

Information you submit through our Services may be transmitted to and processed by Shopify and other service providers that help us operate our business.

For additional information about how Shopify handles personal information, please review Shopify's applicable privacy policies and privacy resources.

Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that is not controlled or operated by NobleCellars, you should review that website's privacy policy and terms. NobleCellars is not responsible for the privacy, security, accuracy, or practices of third-party websites.

Children's Privacy

Our Services are not intended for children under the age of majority in their applicable jurisdiction.

We do not knowingly collect personal information from children under the age of majority. If you believe that a child has provided personal information to us, please contact us so that we can review the situation and take appropriate action as required by applicable law.

Security and Retention

We take reasonable measures to protect personal information from unauthorized access, use, alteration, or disclosure.

However, no method of transmitting or storing information is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to provide our Services, fulfill business and legal obligations, resolve disputes, enforce agreements, and comply with applicable law.

Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

• The right to access or request information about personal data we maintain about you.
• The right to request deletion of personal information, subject to applicable exceptions.
• The right to request correction of inaccurate personal information.
• The right to request portability of certain personal information.
• The right to opt out of certain sales, sharing, or targeted advertising activities where applicable.
• The right to manage your communication preferences.

You may exercise applicable privacy rights by contacting us using the information provided below.

For email marketing communications, you may unsubscribe using the unsubscribe link included in our marketing emails.

For SMS communications, you may opt out at any time by replying STOP to the message you received.

We will not discriminate against you for exercising applicable privacy rights.

International Transfers

Your personal information may be transferred, stored, and processed outside the country in which you reside.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, legal requirements, or other operational needs.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy and provide any additional notice required by applicable law.

Contact NobleCellars

If you have questions about this Privacy Policy, our privacy practices, your personal information, or our SMS messaging program, please contact us:

NobleCellars
Email: sales@noble-cellars.com
Phone: (804) 781-3554
Address: 1601 Willow Lawn Dr, Suite 304
Richmond, VA 23230
United States

Business Hours:
Monday–Friday: 9:00 AM–5:00 PM EST
Saturday–Sunday: Closed